Big brands spend more on advertising than what goes in the bottle. We spend on ingredients, not advertising.
Without advertising we simply have to be better. Proof? 15 years of satisfied customers.
Brands like Clinique (owned by Estee Lauder), Kiehls (L'Oreal) and Art of Shaving (Procter & Gamble) are marked up by as much as 500% by the time you buy them. We sell directly to our customers who pay for what's actually in the bottle, not markup.
Unlike our competitors who sometimes have to scrimp to satisfy Wall Street's ongoing need for better quarterly results, we're not publicly- traded. We're free to spend what it takes to provide best-in-class products and customer service.