Better Products
A million dollar ad in American Idol doesn’t make a jar of moisturizer or bottle of shampoo perform better. How could it? Ads exist to persuade you that Brand A is better because it is used by the successful, tan, in-shape, bouncy-haired and zit-free people you see in the ads. People that you could resemble if only you used that brand of hope in a jar.
Another favorite gambit is to blather on about scientific-sounding, promise-the-moon ingredients with proprietary and nonsensical names (think "Certs--with Retcyn!"). Ingredients that add many dollars to the price tag but do absolutely nothing, much like certain logos on $4,000 designer handbags. With their panoply of brands, Estee Lauder and L'Oreal are notorious for this hustle, but certainly not alone in perpetrating one of the marketing industry's oldest gimmicks.
To pay for all this hoopla, the actual product turns to crap. These global corporations spend over 90% of their budgets on advertising, packaging and overhead, leaving pennies for what actually goes into the jar or bottle. Meaning the jar of moisturizer Estee Lauder sells to Bloomingdales (and Macy's and Nordstrom) for $30, and which these department stores mark up to its "suggested retail price" of $75 contains less than three bucks ($3!) worth of ingredients. Allocating so little money to the products, they've also had to outsource production offshore. Shocking but true; I know, because I worked on these brands for 15 years at multi-national ad agencies. (If you're even a little bit skeptical, contact Estee Lauder or L'Oreal and ask where they source their ingredients and where their products are made.)
Here at Nancy Boy we’ve changed the game. Better products can only be produced with better ingredients, not better ads. Instead of marketing, we spend the resources on rare, high-grade plant-based ingredients, including the all-natural essential oils that make our products smell like a spring meadow, not a chem lab. Our products are made in Berkeley, not offshore.
If you think about it our products have to be better: they are our ads. We’ve experienced such explosive growth because of only one factor: positive word-of-mouth from highly satisfied repeat customers. They notice the difference and tell their friends. As a matter of fact, how did you find us?
