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Replenishing Shampoo
$21.00
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Replenishing Shampoo

SKU: SHAMP-005
  • For dry, damaged, color-treated or thinning hair
  • Sulfate-free formula with Keratin and real cucumbers & lemons
  • $21/10oz; Compare to Aveda Damage Remedy/Aveda Invati, $27 for 6.7oz

Those of us with dry, damaged, color-treated or thinning hair probably pay more attention to shampoo ads than the average Joe or Josephine. Which is why we've seen every claim under the sun. Repairs, Restores, Renews, Replaces, Re-grows, Re-energizes, Re-connects to your inner hair child.

We're told to purchase different products depending on our particular affliction. Aveda sells Damage Remedy© for dry/damaged hair, Color Conserve© for color-treated and Invati© for thinning.

But 18 months ago, when we kicked-off development on this product, our chemists analyzed the ingredients of competitors' "problem hair" offerings and found they were all the same basic formulations but in different bottles, with different marketing messages. Imagine our shock.

It makes sense, though, when you consider that people with dry, damaged, color-treated and thinning hair have the same critical need: non-stripping sulfate-free cleansing combined with exceptionally moisturizing conditioning. If you can formulate a product that accomplishes this feat, dry or damaged hair becomes softer, more lustrous and manageable, the color remains vibrant longer in treated hair, and people with thinning hair keep what they have longer, with a thicker, fuller look, because they experience significantly less breakage.

After a year and a half of development, we've created a product that provides noticeably impressive results on each problem hair type. We achieved these results by using the most effective premium ingredients available on the global market. A few highlights: Keratin is a key ingredient because of its significant moisturizing effect on the hair shaft. It bonds to fissures in the shaft so effectively because hair itself is composed mainly of keratin; hair is left smoother, softer, more manageable and at least 30% less prone to breakage. Hydrolyzed casein is a milk protein that moisturizes the hair shaft without weighing it down with residue, contributing to luster, fullness, volume; expensive, so it's rarely used in shampoo formulations. Unique to us, this shampoo contains real cucumbers and lemons for natural scent and cleansing efficacy, in concert with gentle sulfate-free surfactants.

The only way you'll know if this product is right for you is to try a travel-size, use it for 7 - 10 days and compare it to the results you've received with other brands.

We recognize this shampoo is expensive. It is, though, a value when compared to similarly formulated competitive products like Aveda's Invati© or Damage Remedy© shampoos, which, at $27 for 6.7 oz, are nearly twice our price ($4 per ounce vs $2.10 per ounce). Invati provides "33% thicker, fuller hair;" according to Aveda, this claim is based on improvements in hair breakage. The same results are achieved with our product.

10oz/296ml

Usage Instructions

Thoroughly wet your hair. Apply a small amount of shampoo to your palms and work through the hair, gently massaging with the fingertips, not the fingernails, which can damage the hair and scalp, especially for those with damaged or thinning hair. Product formulated for very gentle lather. Rinse. Do not repeat.

Ingredients

Distilled water, disodium laureate sulfosuccinate, cocamidopropyl betaine, Cucumis sativis (cucumber) fruit extract, PEG-150 distearate, glycerin, polyquaternium--44, panthenol, hydrolyzed keratin, hydrolyzed casein, hydrolyzed oat protein, hydrolyzed rice protein, Citrus medica limonum (lemon) peel oil, ethylhexlglycerin, potassium sorbate, glycol stearate, polyquaternium-10, phenoxyethanol, polysorbate 60, citric acid.

People who like it

say it's made a significant difference in the way their hair feels (softness, thickness) and feels (luster, volume), that color is retained longer, that others have noticed a difference in their appearance since using the product.

People who didn't like it

didnt like the scent, thought it should lather more, thought it was too expensive.

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NANCY BOY CULT FAVORITES
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