|
Our Story |
|
Nancy Boy sprouted to life in a San Francisco lavender garden. Its owners spent their days as executives in advertising and finance but always dreamed of starting their own gig. While toiling for the man, they learned how good companies prospered and bad ones self-destructed. Jack became a leading corporate banker, then grew wary as a casino mentality swept the industry. Eric worked at big agencies on international assignments including Levi's, L'Oreal, Clorox and Estee Lauder and discovered that high-end beauty brands spend 95% on marketing and pennies on the the actual product. Why, they wondered, had no one ever done the opposite? Why not spend all the marketing money on the products to make them more effective than even the most expensive brands? That was the risky, heretical idea that fueled Nancy Boy. The brand never advertised. What would otherwise be spent on marketing and fancy packaging was redeployed into hyper-premium product ingredients, including natural essential plant oils. Early users noticed the difference and recommended the brand which grew only by word-of-mouth. That was more than eleven years ago, when Nancy Boy launched in 2001 with 5 products. Today Nancy Boy sells 100 products across an array of consumer categories, including personal care, home cleaning and organic beverages, to customers on every continent. Even today, the only way people find out about us is from an actual person who's used our stuff and likes it enough to recommend it, which we love because it makes our customers part of one unbroken chain of friends. We hope you'll join us, and if ever we can be of service, don't hesitate to contact us directly. Eric: eric at nancyboy dot com Jack: jack at nancyboy dot com We do get lots of email but we'll try to get back to you quickly! |