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Nancy Boy, Inc. Home » Home Scent & Laundry » Laundry Soap

Laundry Soap

Price:	$18.00
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I got to be such a Laundry Queen myself by working on Clorox brands for eight years. While I was there, I learned about something called “The 80/20 Rule” which applies to basically anything we buy at a supermarket or drug store. What it means is that 80% of a brand’s volume and profit comes from only 20% of its customers—its “heavy users”—and in the case of laundry soap, heavy users’ stuff is so caked with oil, mud and grime that it takes industrial-grade surfactant (soap) to get it looking reasonably presentable. While that’s not surprising, it is a bit troubling.Troubling, because 80% of us are using the same brands that were developed specifically for the “heavy user” even though we have very different needs. This “use a cannon on everything” approach, however, created the problem of leaving gunky soap residues on every piece of laundry we wash. In the very best tradition of American marketing, rather than come out and tell us about this problem, manufacturers turned the problem into a revenue opportunity and created fabric softeners and dryer sheets! These products work by coating the crusty soap residues with an oily slickness that fills in the molecular gaps between the soap crystals, providing a false sensation of softness and depositing yet another layer of gunk onto our stuff. Clothes are less breathable and you really notice it on towels, because they become so much less absorbent—water beads up on that oily surface rather than being absorbed by the cotton fibers like God, Mother Nature and Martha Stewart (the 21st century’s holy trinity) intended. That’s why our formulation is such a breakthrough. If you eliminate the residues in the first place, you eliminate any need for these further residue-depositing softeners and dryer sheets, leaving your laundry softer than you ever imagined it could be. You’ll notice I’ve barely mentioned the scents. That’s because they’re naturally derived from essential oils and thus very light. Actually, they create a lovely, spa-oriented aromatherapy experience in your home while you’re doing the wash, but don’t leave much of a lasting fragrance on your laundry. If you do prefer more strongly-scented laundry, we might suggest trying one of our scented linen waters that can be used for ironing or sprayed on clothes, sheets, & towels anytime after taking them out of the dryer—the scent is much stronger, and also lasts over time.

People who like it say 1) they love how soft their laundry is—“even my husband notices” 2) they notice much less lint in the trap “which means my clothes are lasting longer 3) “won’t do my sheets and towels in anything else”

People who didn’t like it 1) were disappointed the scent isn’t stronger

Ingredients: Sodium sulfate (naturally-occuring mineral), borax (naturally-occuring mineral), sodium alkyl aryl sulfonate (low-foaming surfactant), primary linear alcohol ethoxylate (grease cutter), coconut diethanolamide (from coconuts), natural crushed botanicals.