Shampoo/Conditioner

It’s unheard of in the beauty biz to offer only one shampoo but it’s also in line with our bizarre policy of truth-telling. There’s lots of money in getting people to believe they need special shampoos for dry hair, oily hair, mixed-up hair, colored hair—when the truth is that if the big multi-national conglomerates spent the significant resources necessary to make a truly superior product—one that gently cleanses...

It’s hard to find a top-notch conditioner that fully hydrates each hair shaft without weighing it down with low-grade, foul-smelling oily residues. In fact, most conditioners are the spiritual cousins of Bubble Gum ice cream. When we noted this gap in the market, that’s where we concentrated our efforts. Again, the solution wasn’t rocket science; rather, it was simple willingness to spend the resources on the best (and in this...