When we set out to make a dish soap, we wanted it to beat not only the supermarket brands, but also the "superpremium" brands like Caldrea and Mrs. Meyers available at stores like Williams-Sonoma. Obviously the first order of business was to make the formulation eco-friendly, which almost none of the big supermarket brands are because they contain toxic ingredients and petrochemicals that require warning labels. (Interestingly, they don't disclose their ingredients, just the warning labels.) Ours is non-toxic, biodegradable, hypoallergenic and free of petrochemicals, and we disclose our ingredients (see below). But what good is a "green" product if it isn't effective? A superior dish soap must stand up to the greasiest pots and pans, while also cleaning fine glassware without spots or residue. This concentrated extra-strength formula gets the job done, while the aloe vera keeps your hands soft, naturally. And, let's face it, doing the dishes is a chore. That's why every brand puts scent into their dish soaps, to make the drudgery a little less loathsome. But the scents are artificial, even among upmarket brands like Caldrea and Mrs. Meyers, who use a smidgeon of essential oil to be able to say they do, then dump a bunch of chemical fragrance into the vat like all the cheapies. They aren't in the same league--or universe--as a product made only with 100% natural essential oils like ours. Whether you choose Signature with its fresh, lively combination of lavender, peppermint and rosemary, Lavender-Geranium, our most popular floral blend of lavender and rose geranium or Lemon Verbena, the fragrant lemony herb known in France as verveine, we can't promise that doing dishes will seem like a walk in a Spring meadow but at least it will smell like one.
16oz/473ml
INGREDIENTS: Distilled water, coconut oil, canola oil, aloe vera, plant fiber, essential oil, grapefruit seed extract.
PEOPLE WHO LIKE IT say it produces great suds and "cuts heinous grease," "smells divine," "feels like a small luxury."
PEOPLE WHO DIDN"T LIKE IT said they "didn't not like it but hardly noticed the dish soap" they use and wouldn't pay extra for one, regardless of its scent or eco qualities.
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