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Nancy Boy, Inc. Home » Customer Service
After 15 years in high-profile jobs at multinational ad agencies, helping diverse clients like Levi's, Clorox, L'Oreal and, yes, Cher develop and strategically market their jeans, cleaning products, lotions, potions and colognes, Eric was clear on a couple key points: if he had to position even one more cheaply made beauty product as a combination wrinkle cure/happy potion/last-ditch-hope-to-cheat-death to unsuspecting customers at $275 an ounce, he'd slit his wrists. This crazy escalation—up to 40 times as much in resources devoted to marketing and packaging versus what actually goes into the bottle—is legal, but after a while, something about the bald-faced lying makes you feel like, um, a bald-faced liar.
With a renegade team of like-minded professionals, he set out to turn the beauty business' style-over-substance business model on its head. First rule: no advertising or gimmicky expensive packaging; rely instead on word-of-mouth from satisfied customers. Second rule: take the unspent marketing money and plow it all back into the products. Third rule: be so confident in their superior quality, offer a 100%, no-questions-asked satisfaction guarantee. To do it, they partnered with Berkeley's family-owned Libby Laboratories, in business for over 60 years and the only pharmaceutical-grade lab specializing in the 100% natural essential plant oils that make Nancy Boy products so unique.
Four years later, Nancy Boy's burgeoning success is proof that folks who get it choose truth over hype, quality over image, every day of the week. On average, Nancy Boy spends seven times more on ingredients than its salon and department store competitors who have the audacity to charge extra for their inferior products. And each month, these brands continue their sales declines, despite spending more and more on advertising to halt the slide. The gig's up - authenticity is on the march!
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