It's unheard of in the beauty biz to offer only one shampoo. There's literally billions of dollars in getting people to believe they need special shampoos for dry hair, oily hair, mixed-up hair and colored hair when the truth is far simpler: if mammoth multi-national beauty companies spent the significant resources necessary to make a truly superior product--one that gently cleanses without stripping so that each hair shaft shines--99% of peoples' needs would be addressed.

Instead they plough all their money into marketing and overhead, so there's only pennies left over to make the actual product. We're talking about brands like Kiehls and Aveda which sell for the same price as us but who spend 1/10th what we do on ingredients. (Check out their ads in fashion magazines and you'll see where the moneys going. Also, Kiehls is owned by L'Oreal and Aveda by Estee Lauder, both of which are publicly traded and answer to stockholders.)

That's how we're different. We answer to no one but you. And unlike theirs, our shampoo is scented only with all-natural essential plant oils, including French lavender, Tunisian rosemary and Washington peppermint, not artificial laboratory "fragrance" that actually damages natural hair. Unlike theirs, ours has no artificial colors or dyes. And unlike theirs, ours contains built-in conditioners that make hair soft, bouncy and shiny, even when you don't condition. Our shampoo is extremely concentrated, so a little goes a long way. The premium rice and soy proteins fortify each hair shaft, while miracle ingredient Panthenol is absorbed by the hair to make it softer, smoother and shinier. That's important, because Panthenol is one of the few substances that actually stays in the hair shaft rather than simply evaporating as the hair dries. Because it's so expensive, however, it's been "cost contained" out of most shampoo formulations.

Importantly, our shampoo doesn't produce gigantic whorls of lather, because even though weve all been trained to believe foamy lather is a sign of clean hair, it's actually a sign you're shampooing with cheap bubble bath. The Art of Shaving recently came out with an essential oil-based shampoo and out of the literally hundreds and hundreds of essential oils, they chose rosemary and peppermint; we're certain it's a coincidence. Their knock-off of our best-seller costs $20 for 8 ounces (56% more per ounce) proving once again that in this business chutzpah is never in short supply.

Thoroughly wet your hair. Apply a small amount of shampoo to your palms and work through the hair, gently massaging with the fingertips, not the fingernails, which can damage the hair and scalp, especially for those with thinning hair. Make sure to work through completely, but do not expect voluminous lather and do not add more product to generate such lather, which only strips the hair, making it brittle, dull and lifeless. Rinse. Do not repeat. Condition as necessary (if your hair is generally dry, flyaway, dull, etc.)

Distilled water, ammonium lauryl sulfate, cocamide DIPA, glycerine, cocamidopropyl betaine, propylene glycol, French lavender essential oil, Washington peppermint essential oil, Tunisian rosemary essential oil, calendula extract, green tea extract, hydrolyzed oat, rice & soy protein, Panthenol, yarrow extract, burdock extract, matricara extract, Disodium EDTA, Ammonium chloride, Guar hydroxypropyl trimonium chloride, Polyquaternium-7, Sodium hydroxymethyglycinate, citric acid, bitter orange extract.

say it smells better and "more natural, not sickly sweet" than anything theyve ever used, that it makes their hair look better than ever before and they actually get compliments, that they're surprised by how long a bottle lasts/how little they need to use

didnt like the scent, prefer shampoos that provide more lather and stronger fragrance