A lot of us don't wear scent because what's available is too strong or sweet or overpowering, or because we've figured out perfumes and colognes are the highest-margin products in any beauty company's portfolio -- literally, a license to steal. All they're selling is water and alcohol plus cheap artificial fragrance, literally pennies. The only place they spend major money is on stuff you'll never smell: the celebrity, bottle and advertising.

Ours are different. We use nothing artificial (and our bottle is, um, practical). Fem's unabashedly lush floral scent is a painstaking blend of only the rarest natural flower essences including gardenia and tuberose, the most aromatic trees including rosewood and linden and spicy notes of ginger and vanilla. In all, Fem contains 31 natural plant essences painstakingly blended to create a sensual tour-de-force.

That's why Fem, unlike other high-end parfums, really does smell subtly unique on the individual who chooses to wear it: while body heat and chemistry can't affect inert chemicals in artificial fragrances, the strength and character of our naturally volatile parfums are subject to your heartbeat.

One or two spritzes, Cole Porter on the Hi-Fi, a jug of libations cooling in the Frigidaire, you in something simple, sleek and easy to shrug off.

31 natural flower, herb and wood essences, alcohol.

are very into rich florals, say it starts out strong but within ten minutes "tempers to fabulous," say their boyfriends/husbands/partners like it because it's not overpowering like other scents they've worn in the past.

said it was too strongly floral.